KIBINA
Revamped the experience of inquiring the best digital marketing services
Enhanced the visuals and structure of one of Costa Rica's biggest marketing agency to lead in more sales, expand their clients and make it easier for users to inquire their services.
Researcher, Designer.
April 2025
INTRODUCTION
Who is Kibina? Was the exact question I asked myself when I landed on Kibina’s website.
Kibina is considered one of the largest marketing agencies in the country, having worked with more than 10 reputable companies throughout Costa Rica. Kibina offers multiple services where they help companies grow and expand their services through social media and digital presence by implementing modern digital marketing strategies.In this case study, we will explore how we can improve their website to attract even more clients and make the experience of requesting their digital marketing services or marketing courses into something seamless and genuinely enjoyable.
PROBLEM
We can see Kibina's great reputation within the Digital Marketing field, as they are very well positioned and have a solid client base. When entering their website, we can see several factors where we can improve the design to make it easier for users to hire their services, and also to showcase all of that great reputation they have.
Limited Navigation
Not having a clear navigation menu that gives users the option to explore about Kibina, their work, and especially how to contact them, can confuse users and leave them unsure of what to do once they're on the website.
No "Call to Action"
Without having a clear, prominent “call to action” that tells clients they're available at the click of a button, it will be difficult for them to get in touch with Kibina and acquire their services, causing frustration and preventing them from obtaining the value they provide.
Lack of Portfolio
Having their portfolio not easily accessible to users, so they can get a general idea of their type of work, who they've worked with and what their results are like, can reduce user trust and credibility, making them unconvinced about their services and less likely to acquire them.
GOALS
Every time I see something - a business, a product, something as simple as a dish - I always ask myself: How can I improve this for others? A solution that simplifies the purchasing process and user integration will always benefit all parties involved.
My goal with Kibina is to help them ease the process through which clients can acquire their Digital Marketing services, allowing them to get in touch with Kibina more easily than before. This is achieved by giving the client a clear and simple idea of their services, as well as the ability to acquire them right then and there, without any friction in the process.
PROCESS
When starting this project, I had to keep in mind the perspective of Kibina's clients. Who were their clients? What are they looking for from Kibina? How can they use Kibina's marketing? These were several questions I had in mind while designing the wireframes for the new site. The main idea behind all of this is to facilitate the process in which the client learns about Kibina, discovers their services and strategies, and then inquires about their services. This transforms them into a potential new client that can generate more revenue for Kibina, all through the website that made this process easier for them.
An amazing saying that I have is that “AI is not our replacement, is another tool in the shed”. Learning how to utilize AI in our workflows will make the difference in today’s ever-expanding technology. Using AI, I was able to pin-point the flaws that my first wireframe had and how I could improve it to actually attract more users and make them stay in the website and turn them into new clients for Kibina.
These were the following opportunity points for my wireframe:
A CTA that stands out to inquire services.
A catchy testimonial phrase.
The key differentiator that sets Kibina apart.
FINAL DESIGN
Experience
Improved Information Hierarchy.
Easier to Inquire Services.
Enhances Communication Between Customers
Appearance
Curated Typography.
Added White Space.
Catchy CTA for Inquiries.
CONCLUSION
Having the opportunity to present this new website to Kibina is something that really excites me! So I will get in touch with them to present the idea of working together to help them implement this new site and help them expand their vision into new areas. Creating this site helped me a lot with creating micro-interactions that make the difference between a good website and an excellent one! It put my skills to the test in speaking multiple languages - sales languages, the language that companies use for when expanding their business, it made me think like an entrepreneur.