Introduction
"Essential Costa Rica" is your go-to when travelling inside of Costa Rica. You'll be able to find all your amenities, guided tours, places to visit and much more beauties that Costa Rica has to unravel. In this "mini-project" I'll be presenting some advertisements for Essential made with DCO Framework in mind.
These ads were made with DCO Frameworks in mind, meaning, they will change and adapt to the type of travelling seeing the ad. These ads offer a variety of tours depending on the travel and search history of user, offering visits and attractions to various places here in Costa Rica. For example, one that likes swimming and being to dive into any form of waterfall, they'll be offered to visit "La Fortuna Waterfall" in Alajuela, Costa Rica; one that prefers hiking through wildlife, will have the opportunity to explore "Monte Verde" in Puntarenas, and finally someone that wants to look through our history in the heart of our capital, will be able to visit San José.
The ads will change depending on what the user has been looking for when travelling, through their data and search history to take a deeper look at what kind of traveller they are, and will send them the appropriate style of ad to meet their needs and travelling desires.
Purpose
This was a project made for Critical Mass, intentionally made for them because of a job offering. The position is made for junior designers looking for a program that will help them learn and grow in their designer careers. The project was made to show my skillset to the hiring managers and how my design process and critical thinking, aligned with their current needs for the role, so it was made purposely with that in mind.
Thank you Critical Mass for the opportunity :)
